Sep
8
Actis commits $150m to Africa
September 8, 2010 | Leave a Comment
Actis, one of the leading private equity investors in Africa, has acquired the Vlisco Group, the market leader in designer wax fashion fabrics, with major operations in West Africa.
Commenting on the announcement, Paul Fletcher, Senior Partner at Actis said, “The Vlisco Group portfolio of brands are contemporary, proudly African and share an extraordinary heritage of design innovation; grounded in tradition but adapted to the needs of a growing consumer class.”
The success of Vlisco Group epitomises a growing global passion for African culture and fashion, running parallel to Africa’s economic growth. The fabrics which vary from traditional to contemporary are always highly innovative in design and colour.
Vlisco Group is a 164-year-old business which contributes to multiple West African economies with diverse brands ranging from luxury, Vlisco; through its mid-tier business Uniwax; to contemporary, GTP and Woodin. The brands have a strong following among African consumers and are also drawing increasing attention from luxury fashion designers globally.
“The potential to expand Vlisco’s reach internationally is extremely attractive,” says Peter Schmid, Actis Partner, Head: Africa and Latin America. “We see rising consumer growth in all the emerging markets, with increasing real disposable income levels. This investment will enable us to capitalise on that trend.”
The Vlisco Group designs, manufactures and distributes 51 million yards of branded fabric a year for consumption primarily in West and Central Africa. It has strong retail presence in countries including the Democratic Republic of the Congo (DRC), Ivory Coast, Ghana, Togo and Benin. Its manufacturing operations are based in Holland (Vlisco), Ghana (GTP and Woodin) and Ivory Coast (Uniwax and Woodin).
The company directly employs over 2,100 people of which 1,500 people are based in West Africa. The downstream supply chain indirectly employs many more, supporting entrepreneurialism among distributors, shopkeepers and tailors.
Actis is backing Hans Ouwendijk as the new CEO of Vlisco Group. Ouwendijk brings a distinguished track record with international apparel brands including Laura Ashley and Mexx. Hans said, “Over the last few years the Vlisco Group has delivered a great track record. With the commitment of our African and European colleagues and the unique expertise Actis brings, I’m confident there is considerable scope for further growth”.
In line with Actis’s mission to always add significant value beyond capital, Actis will work with the Vlisco Group management team in distribution, marketing, and other operations, while also bringing expertise in environmental, social and governance standards. Actis is committed to working with industry, government, and other groups to support the African wax fabric and fashion industry in West Africa.